How the stand design affects visitors’ behavior?
An ideal exhibition stand guides visitors through a classic behavioral sequence and should: attract, raise interest, encourage interaction with the exhibitor. The three stages should take no more than three seconds – the time which visitor spends while moving along the aisles to see the stand, identify the brand and understand the essence of the offer.
Each part of the formula has its design solutions. For example, light, color, and action work best to attract attention. A well-lit booth with bright colors and multimedia screens showing dynamic content will attract more visitors than a pale and dimly lit booth. A poorly understood and unclear display of products on the stand can scare off even those visitors who are attracted by light, color and action.
Contact our technical service managers to get the best solution to increase the number of visitors of your stand.